Hue Duong

Assistant Professor Communication

Overview
Publications

Overview

Education: University of Georgia (Ph.D.)

Specializations: Health Communication
Social Marketing
Social Influence
Message Effects

Biography: Dr. Duong’s primary research interests include health communication, social marketing, and social influence in health contexts. He is particularly interested in research that advances the understanding of how social norms and risk perceptions are formed and influence health behaviors, and how communication interventions could leverage people’s desirable behavioral changes. Prior to academia, Dr. Duong worked with various international NGOs and UNICEF to support children and people living in war-torn communities in Southeast Asia. He helped build Project RENEW - an NGO that works to coordinate landmine clearance activities, war survivor assistance initiatives, and community resettlement programs in Vietnam. Dr. Duong is a former Fulbright scholar.

Duong, H.T., Nguyen, T. T., & Trieu, L. T. (2022). When vaccine uncertainty prevails: Association between online social influence and COVID-19 vaccine intentions. International Journal of Communication, 16, 2345-2369. https://ijoc.org/index.php/ijoc/article/view/18673

Duong, H.T. (2022). Campaign message exposure, audience segmentation, and COVID-19 protective behaviors in the early stages of the COVID-19 pandemic. Journal of Communication in Healthcare. https://doi.org/10.1080/17538068.2021.2021747

Massey, Z., Duong, T., Churchill, V., & Popova, L. (2022). Examining smokers’ reactions to smoking and COVID-19 risk messages: An experimental study. International Journal of Drug Policy, 102, 1-8. https://doi.org/10.1016/j.drugpo.2022.103607

Loud, E.E., Duong, T., Thrasher, J.F., Henderson, K., Reynolds, R., Ashley, D., & Popova, L. (2022). Addicted to tobacco or addicted to nicotine? Perceptions of nicotine and addiction among US adult current smokers, former smokers, non-smokers, and dual users. Addiction, 117(2), 472-481. https://doi.org/10.1111/add.15634

Henderson, K., Loud, E., Duong, H.T., Reynold, R., Yang, B., Charity, N., Ashley, D., Thrasher, J., & Popova, L. (2022). Perceptions of nicotine reduction policy in the US: A qualitative study. Nicotine & Tobacco Research. https://doi.org/10.1093/ntr/ntac071

Duong, H.T. (2021). Childhood experiences and attitudes toward corporal punishment: The mediating role of alternative discipline strategies among low-income Black, Latino, and White parents. Journal of Interpersonal Violence, 1-25. https://doi.org/10.1177/08862605211035879

Duong, H.T.,Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Examining sources of social norms supporting corporal punishment among low-income Black, Hispanic, and White parents. Health Communication. https://doi.org/10.1080/10410236.2021.1895418

Duong, H.T., Nguyen, L. T. V., McFarlane, S. J., & Nguyen, H. T, & Nguyen, K. T. (2021). Preventing the COVID-19 outbreak in Vietnam: Social media campaign exposure and the role of interpersonal communication. Health Communication. https://doi.org/10.1080/10410236.2021.1953729

Liu, Y., Duong, H.T., & Nguyen, H. (2021). Media exposure and intentions to wear face masks in the early stages of the COVID-19 outbreak: The mediating role of negative emotions and risk perception. Atlantic Journal of Communication. https://doi.org/10.1080/15456870.2021.1951733

Duong, H.T. & Liu, J. (2021). When others’ reactions to media messages are visible: The influence of news user comments on presumed media influence. Southern Communication Journal, 86(3), 215-230. https://doi.org/10.1080/1041794X.2021.1900354

Duong, H.T., Nguyen, H. T., McFarlane, S. J., & Nguyen, L. (2021). Risk perception and COVID-19 preventive behavior: Application of the Integrative Model of Behavioral Prediction. The Social Science https://doi.org/10.1080/03623319.2021.1874176

Duong, H.T. (2021). Applying the integrative model to predict corporal punishment among low-income parents. Health Education & Behavior. https://doi.org/10.1177%2F10901981211052881

Duong, T., Monahan, J., Kollar, L.M.M., & Klevens, J. (2021). Identifying knowledge, self-efficacy, and response efficacy of nonphysical discipline strategies among low-income Black, Hispanic, and White parents. Health Education Research, 36(2), 192-205. https://doi.org/10.1093/her/cyaa053

Duong, H. T., Vu, H.T., & Nguyen, L. (2021). Influenced by anonymous others: Effects of online comments on risk perception and intention to communicate. Health Communication, 36(7), 909-919. https://doi.org/10.1080/10410236.2020.1723050

Duong, H.T., Massey, Z., Churchill, V., & Popova, L.. (2021). Are smokers scared by COVID-19 risk? How fear and comparative optimism influence smokers’ intentions to quit smoking. PloS One, 16(12), 1-17. https://doi.org/10.1371/journal.pone.0260478

Duong, H.T., Loud, E.E., Thrasher, J.F., Henderson, K. Ashley, D., & Popova, L. (2021). “It brings light to what you really put into your body”: A focus group study of reactions to messages about nicotine reduction in cigarettes. Tobacco Control. http://dx.doi.org/10.1136/tobaccocontrol-2020-056312

Churchill, V. Duong, T., Massey, Z., & Popova, L. (2021). Serious psychological distress is associated with higher intentions to quit among smokers during the COVID-19 pandemic. Journal of Psychoactive Drugs. https://doi.org/10.1080/02791072.2021.2013583

Duong, H.T., Nguyen, L., Vu, H.T., & Trinh, T.A. (2020). Association between online social influence and corporal punishment: An experimental study. Child and Adolescent Social Work Journal, 37(2), 163-177. https://doi.org/10.1007/s10560-019-00632-9

Duong, H. T., Nguyen, L., Vu, H.T. (2020). With whom do consumers interact? Effects of online comments and perceived similarity on source credibility, content credibility, and personal risk perception. Journal of Social Marketing, 10(1), 17-32. https://doi.org/10.1108/JSOCM-02-2019-0023

Duong, H.T., Vu, H.T., & Nguyen, N. (2019) Activists’ strategic communication in an authoritarian setting: Integrating social movement framing into issues management. International Journal of Strategic Communication, 13(2), 133-151. https://doi.org/10.1080/1553118X.2019.1590366

Duong, H.T. & Liu, J. (2019). Vaping in the news: The influence of news exposure on perceived e-cigarette use norms. American Journal of Health Education, 50(1), 25-39. https://doi.org/10.1080/19325037.2018.1548315

Vu, H.T., Barnett, B., Duong, T., & Lee, T.T. (2019). “Delicate and durable:” An analysis of women’s leadership and media practices in Vietnam. International Journal of Media & Cultural Politics, 15(1), 87-108. https://doi.org/10.1386/macp.15.1.87_1

Duong, H.T. & Parker, L. (2018). Going with the flow: Young motorcyclists’ misperceived norms and motorcycle speeding behaviour. Journal of Social Marketing, 8(3), 314 - 332. https://doi.org/10.1108/JSOCM-10-2017-0064

Vu, H.T., Lee, T.T., Duong, T., & Barnett, B. (2018) Gendering leadership in Vietnamese media: A role congruity study on news content and journalists’ perception of female and male leaders. Journalism & Mass Communication Quarterly, 95(3), 565-587. https://doi.org/10.1177%2F1077699017714224

Duong, H.T. (2017). Fourth generation NGOs: Communication strategies in social campaigning and resource mobilization, Journal of Nonprofit & Public Sector Marketing, 29(2), 119- https://doi.org/10.1080/10495142.2017.1293583

Vu, H.T., Duong, T., Barnett, B., & Lee, T. T. (2017). A role (in)congruity study on Vietnamese journalists’ perception of female and male leadership. Asian Journal of Communication, 27(6), 648-664. https://doi.org/10.1080/01292986.2017.1318155

Duong, H.T., Brennan, L., Parker, L., & Florian, M. (2015). But I am normal: Safe driving in Vietnam. Journal of Social Marketing, 5(2), 105-124. https://doi.org/10.1108/JSOCM-07-2013-0048

Parker, L., Watne, T., Brennan, L., Duong, T. & Nguyen, D. (2014). Self-expression versus the environment: Attitudes in conflict. Young Consumers,15(2), 138-152. https://doi.org/10.1108/YC-06-2013-00383

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